https://jacopodesantis.com jacopodesantis - online Fri, 11 Jul 2025 10:13:33 +0000 https://jacopodesantis.com en https://jacopodesantis.com/home-1 Wed, 24 Nov 2021 16:20:16 +0000 jacopodesantis - online https://jacopodesantis.com/home-1 https://jacopodesantis.com/S-S-Club-Soda-3-0-1000-Digital-Collectibles Thu, 30 Mar 2023 12:30:41 +0000 jacopodesantis - online https://jacopodesantis.com/S-S-Club-Soda-3-0-1000-Digital-Collectibles CLUB SODA 3.0 - FOUNDERS’ PASS Digital Collectibles CollectionArt Direction: Stephane Jaspar, Martijn Vooijs. I designed and animated Scotch and Soda’s first Digital Collectibles collection: a set of 1000 soda drinks for its loyality program “Club Soda”.I also curated the social media launch of the project, with billboard images and social media animations to announce the imminent launch.&nbsp; The hero animation of the project: the base soda drink. I delivered to S&amp;S’s tecnichal partners the assets and the instructions on how to mix the four different components of each collectible: animated drink, frame, color gradient overlay and drink’s number.&nbsp; The collection consists of: 900 common drinks in 3 different blue frames;&nbsp;90 rare drinks made with 5 different colours and 5 frame’s colours in 4 styles;10 unique pieces. Every unique piece is inspired by the brand’s identity of Scotch &amp; Soda and the history and culture of Amsterdam. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/851956962b3c89274675c693cba2fa94b221d2ceb282ebd5671d8ec4dccedfab/08.png" data-mid="173670913" border="0" src="https://freight.cargo.site/w/1000/i/851956962b3c89274675c693cba2fa94b221d2ceb282ebd5671d8ec4dccedfab/08.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0d15abc3638ab6bc7575236a2c46d5e4df220feacbfdf9b3e28e8a427cb15583/03.png" data-mid="173670907" border="0" src="https://freight.cargo.site/w/1000/i/0d15abc3638ab6bc7575236a2c46d5e4df220feacbfdf9b3e28e8a427cb15583/03.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/484388efdd09338a8edc3d0f591c323d18243b53bae93947f1532c1013e6adf1/10.png" data-mid="173670915" border="0" src="https://freight.cargo.site/w/1000/i/484388efdd09338a8edc3d0f591c323d18243b53bae93947f1532c1013e6adf1/10.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cef81dd8601987797af5052320e55e04d9d94dd66dcd4bc9423f28a4f5c20ed6/02.png" data-mid="173670906" border="0" src="https://freight.cargo.site/w/1000/i/cef81dd8601987797af5052320e55e04d9d94dd66dcd4bc9423f28a4f5c20ed6/02.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7cbaf1d5e1e6f9d60fe17a421ff58574fd13d9a8d1ce695f094b4f2d78f49c11/07.png" data-mid="173670912" border="0" src="https://freight.cargo.site/w/1000/i/7cbaf1d5e1e6f9d60fe17a421ff58574fd13d9a8d1ce695f094b4f2d78f49c11/07.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e79fc578bd56d1f620337eaec78326df05a87da07f36e5d2d3c9a7e7ed7f4aab/06.png" data-mid="173670911" border="0" src="https://freight.cargo.site/w/1000/i/e79fc578bd56d1f620337eaec78326df05a87da07f36e5d2d3c9a7e7ed7f4aab/06.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a3313613803881a6ac2b41c051a1c7bfa965486fb249cf4cb734d57b857e539b/12.png" data-mid="173670917" border="0" src="https://freight.cargo.site/w/1000/i/a3313613803881a6ac2b41c051a1c7bfa965486fb249cf4cb734d57b857e539b/12.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d23cca1bbff28a745a9138695b9862011971120011baaeac48a7bf50b7388d76/09.png" data-mid="173670914" border="0" src="https://freight.cargo.site/w/1000/i/d23cca1bbff28a745a9138695b9862011971120011baaeac48a7bf50b7388d76/09.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/69b7ccc80f963e3b587762b473ff3578b3e3d38ba79dd432145f5bb20f63e20c/05.png" data-mid="173670909" border="0" src="https://freight.cargo.site/w/1000/i/69b7ccc80f963e3b587762b473ff3578b3e3d38ba79dd432145f5bb20f63e20c/05.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a2d6d5e64dd6b3aa597e17f0b5db416d2094d7a289195d9754a2e9f78bbea9f8/01.png" data-mid="173670905" border="0" src="https://freight.cargo.site/w/1000/i/a2d6d5e64dd6b3aa597e17f0b5db416d2094d7a289195d9754a2e9f78bbea9f8/01.png" /> https://jacopodesantis.com/EA-Sports-UFC-5-Launch-DCO-Campaign Fri, 04 Jul 2025 11:42:34 +0000 jacopodesantis - online https://jacopodesantis.com/EA-Sports-UFC-5-Launch-DCO-Campaign EA Sports UFC 5 LaunchDCO Campaign Brand Assets: Electronic Arts. Supervision: Rafael Puzzilli.&nbsp;Motion Design Contributions: Tom Macret. DISCLAIMER: All proprietary data have been abstracted or excluded, and brand references are included for contextual purposes only. Overview To support the global launch of a major sports title in the gaming industry, we developed a modular dynamic creative system to test hypotheses around ad structure, messaging, and audience segmentation—allowing us to identify the most effective combinations to enhance campaign performance. Role &amp; Contribution My role blended creative strategy, motion design, and technical implementation. I worked on designing the modular framework and the strategy that supported A/B testing across video ads and audience segments. Key Contributions: System Design: Developed a modular content structure by breaking down campaign messaging into interchangeable building blocks (e.g., features, CTAs, titles).Dynamic Template Development: Built scalable video templates via After Effects in both short and mid-length formats, enabling the automated assembly of unique ad variants.Creative Production at Scale: Managed the versioning pipeline to ensure consistent output quality across all deliverables.Strategic Testing Framework: Collaborated with media planners to align creative variants with audience targets for effective testing.Dynamic Creative Framework We implemented a hypothesis-driven creative testing model, allowing us to learn from every ad served. Rather than producing static deliverables, we built a system where each ad was dynamically assembled from a flexible component library. The framework was structured around four test dimensions: Creative Structure &amp; Pacing: Focused on highlighting key product features in the opening seconds to capture attention.Ad Length: Tested short (6s) and mid-length (15s) formats to assess their relative impact on awareness and engagement.Audience Segmentation: Served variations to different audience profiles to identify which offering resonated most with specific user groups.Call-to-Action Variants: Tested end-frame messaging with differing incentives—ranging from evergreen CTAs to promotional and value-add offers. 15s System: Feature-Driven Narrative Each 15s video was either extensively focused on a single feature or showcased two features combined, followed by one of four modular CTA end-frames. This system was optimized for storytelling depth, feature pairing tests, and full-funnel message delivery. 5x Content Variables Cinematic Replay + In-game Events Doctor Stoppage + Referee Interactions Game engine + Cinematic Replay Grappling Mechanics focus Career Progression focus 4x Endframes Value-Add CTA – “Download Ali” Hybrid CTA – “Available Now” + Ali Promo CTA – “Up to 40% Off” Evergreen CTA – “Available Now” 6s System: Hook &amp; CTA Efficiency&nbsp;Each 6s video focused on a single gameplay feature, followed by one of four modular CTA end-frames. This system was optimized for speed, clarity, and high completion performance. 2x Content Variables Career progression Cinematic KO replay 4x Endframes Evergreen CTA – “Available Now” Promo CTA – “Up to 40% Off” Value-Add CTA – “Download Ali” Hybrid CTA – “Available Now” + Ali ImpactBeyond campaign delivery, the system acted as a creative intelligence engine, generating valuable learnings for future initiatives: Format Playbook: Identified when to deploy short-form vs. longer-form ads depending on media goals.Audience Insight: Revealed behavioral differences between high-intent and broad-reach segments, enabling sharper creative targeting.Offer Strategy: Demonstrated how different end-frame incentives influence conversion behaviors under varying contexts.Scalable Creative Infrastructure: Enabled high-speed production of diverse, high-quality assets without compromising consistency. https://jacopodesantis.com/Amelia-Earhart-Animated-Tribute-Video Mon, 03 Apr 2023 09:06:20 +0000 jacopodesantis - online https://jacopodesantis.com/Amelia-Earhart-Animated-Tribute-Video Amelia Earhart&nbsp;Animated Video Tribute I made this video as a tribute to the american aviation pioneer Emilia Earhart. The video is intended as a homage to her life and legacy and to present her character to Scotch &amp; Soda’s audience. The concept I developed is based on the iconography and aesthetic of mail post stamps: they have a connection to travel, flights and there are some iconic post stamps dedicated to aviation that I used as reference for this project. I adapted the same video in two different sizes, square and landscape, so that it can be displayed on different social media contexts.&nbsp; https://jacopodesantis.com/EA-The-Sims-4-DCO-Pitch-password-required Thu, 26 Jun 2025 17:59:43 +0000 jacopodesantis - online https://jacopodesantis.com/EA-The-Sims-4-DCO-Pitch-password-required EA The Sims 4&nbsp;DCO Pitch&nbsp; 🔒 This project is password protected.A strategic concept developed for Electronic Arts, exploring creative automation and dynamic content optimisation strategies.&nbsp; ︎ Enter with password For access, feel free to&nbsp;contact me. https://jacopodesantis.com/Spotify-Personalisation-at-Scale-Pitch-password-required Fri, 11 Jul 2025 10:13:33 +0000 jacopodesantis - online https://jacopodesantis.com/Spotify-Personalisation-at-Scale-Pitch-password-required SpotifyPersonalisation at Scale Pitch&nbsp; 🔒 This project is password protected.A concept developed for Spotify, exploring creative automation and dynamic content optimisation strategies.&nbsp; ︎ Enter with password For access, feel free to&nbsp;contact me. https://jacopodesantis.com/Scotch-Soda-X-Looney-Tunes-Chinese-New-Year-2023 Wed, 29 Mar 2023 12:06:49 +0000 jacopodesantis - online https://jacopodesantis.com/Scotch-Soda-X-Looney-Tunes-Chinese-New-Year-2023 Scotch &amp; Soda X Looney Tunes Chinese New Year 2023Art Direction: Martijn Vooijs.&nbsp;Graphic Design contribution: Sander Puhl.&nbsp;Window Design: Daniela Puddu. An all around collaboration between Scotch &amp; Soda and Warner Bros.’ Looney Tunes: using the iconic Bugs Bunny character to celebrate the Lunar New Year, this year dedicated to the rabbit. For the occasion Bugs Bunny has changed into red to match the celebration. &nbsp;I got to work on the legendary character on many formats and contexts: social media platforms, in-store digital screens for China’a stores, S&amp;S newsletter. https://jacopodesantis.com/S-S-Holiday-2022-Holiday-Identity Sun, 02 Apr 2023 22:30:47 +0000 jacopodesantis - online https://jacopodesantis.com/S-S-Holiday-2022-Holiday-Identity Happy Holidays from Scotch &amp; SodaWinter 2022 Holiday IdentityArt Direction: Martijn Vooijs.&nbsp;Graphic Design contribution: Sander Puhl, Allison Alves Barata. I designed Scotch &amp; Soda’s Winter Holiday 2022 Visual Identity. It was used as the base to build on all the communication of that period through Social Media, Print Cards, Web and In-store Digital Screens. The ID was inspired by Paco Rabanne’s 60s iconic designs and was meant to display an aura of luxury and premium. Making a Visual Identity means to develop a visual language that is flexible through different contexts and still keeping an organic feel of consistency. This is why I designed and adapted the ID so that it could be used with flexibility through multiple screen sizes and different channels. &nbsp; The ID was used as the source for all marketing purposes of the period, such as the “12 Days of Gifting” parallel promotion. While developing the ID, I explored different possibilities to get to the best solution. For example, I tried a blue cobalt background. Bonus: one of the WiP file glitched and I got this shiny rainbow effect as a plus. https://jacopodesantis.com/Scotch-Soda-X-Bugs-Bunny-Capsule-Coollection Thu, 30 Mar 2023 13:01:08 +0000 jacopodesantis - online https://jacopodesantis.com/Scotch-Soda-X-Bugs-Bunny-Capsule-Coollection SCOTCH &amp; SODA X BUGS BUNNY CAPSULE COLLECTION Brand assets and visuals: Warner Bros. Scotch &amp; Soda launched a capsule collection in collaboration with Warner Bros.’ Looney Tunes, centered around the legendary character of Bugs Bunny.&nbsp; I got to work on the capsule’s communication on Instagram, by designing and animating three GIF stickers to use into Instagram’s stories and three video reels of the products. https://jacopodesantis.com/Ticker-Sale-Motion-Identity Mon, 03 Apr 2023 10:58:59 +0000 jacopodesantis - online https://jacopodesantis.com/Ticker-Sale-Motion-Identity Ticker Sale&nbsp;Motion Identity I designed and animated a visual identity to communicate in an engaging way the sales period and discounts from Scotch &amp; Soda. The project was realised by mixing 3D animations I did on Maxon Cinema 4D and 2D from Adobe After Effects. While developing the Identity, I explored other creative possibilities: