Tulip Mania - Meta AR Filter
Art Direction: Martijn Vooijs.
I designed a Meta (Instagram and Facebook) AR filter as part of the promotion of Scotch & Soda’s Spring 23 Collection.
The filter was realised by working in 3D with Cinema 4D and Meta Spark Studio for the Augmented Reality. It depics tulips, flowers that links to S&S’ dutch identity. To promote the filter, influencers were asked to try it before launch.