Art Direction: Martijn Vooijs. Graphic Design contribution: Sander Puhl. Window Design: Daniela Puddu.

An all around collaboration between Scotch & Soda and Warner Bros.’ Looney Tunes: using the iconic Bugs Bunny character to celebrate the Lunar New Year, this year dedicated to the rabbit. For the occasion Bugs Bunny has changed into red to match the celebration.

I got to work on the legendary character on many formats and contexts: social media platforms, in-store digital screens for China’a stores, S&S newsletter.