S&S Holiday
Winter 2022 ID
Art Direction: Martijn Vooijs. Graphic Design contribution: Sander Puhl, Allison Alves Barata.
I designed Scotch & Soda’s Winter Holiday 2022 Visual Identity. It was used as the base to build on all the communication of that period through Social Media, Print Cards, Web and In-store Digital Screens.
The ID was inspired by Paco Rabanne’s 60s iconic designs and was meant to display an aura of luxury and premium.
Making a Visual Identity means to develop a visual language that is flexible through different contexts and still keeping an organic feel of consistency.
This is why I designed and adapted the ID so that it could be used with flexibility through multiple screen sizes and different channels.
This is why I designed and adapted the ID so that it could be used with flexibility through multiple screen sizes and different channels.
The ID was used by me and other in-house graphic designers to create communication for different marketing purposes, as the “12 Days of Gifting” promotion.
While developing the ID, I explored different possibilities to get to the best solution. For example, I tried a blue cobalt background.
Bonus: one of the WiP file glitched and I got this shiny rainbow effect as a plus.