Happy Holidays from Scotch & Soda
Winter 2022 Holiday Identity
Art Direction: Martijn Vooijs. Graphic Design contribution: Sander Puhl, Allison Alves Barata.
I designed Scotch & Soda’s Winter Holiday 2022 Visual Identity. It was used as the base to build on all the communication of that period through Social Media, Print Cards, Web and In-store Digital Screens.
The ID was inspired by Paco Rabanne’s 60s iconic designs and was meant to display an aura of luxury and premium.
Making a Visual Identity means to develop a visual language that is flexible through different contexts and still keeping an organic feel of consistency.
This is why I designed and adapted the ID so that it could be used with flexibility through multiple screen sizes and different channels.
This is why I designed and adapted the ID so that it could be used with flexibility through multiple screen sizes and different channels.
The ID was used as the source for all marketing purposes of the period, such as the “12 Days of Gifting” parallel promotion.
While developing the ID, I explored different possibilities to get to the best solution. For example, I tried a blue cobalt background.
Bonus: one of the WiP file glitched and I got this shiny rainbow effect as a plus.