Art Direction: Martijn Vooijs. Graphic Design contributions: Sander Puhl.

I designed a Meta (Instagram and Facebook) AR filter as part of the promotion of Scotch & Soda’a Spring 23 collection launch.

The filter was realised by working in Photoshop for the 2D assets and Meta Spark Studio for the Augmented Reality. It depics cherry blossom petals gracefully falling from a cherry blossom branch. To promote the filter, influencers were asked to try it before launch.