CLUB SODA 3.0 - FOUNDERS’ PASS
Digital Collectibles Collection
Art Direction: Stephane Jaspar, Martijn Vooijs.
I designed and animated Scotch and Soda’s first Digital Collectibles collection: a set of 1000 soda drinks for its loyality program “Club Soda”.
I also curated the social media launch of the project, with billboard images and social media animations to announce the imminent launch.
I delivered to S&S’s tecnichal partners the assets and the instructions on how to mix the four different components of each collectible: animated drink, frame, color gradient overlay and drink’s number.
The collection consists of:
- 900 common drinks in 3 different blue frames;
- 90 rare drinks made with 5 different colours and 5 frame’s colours in 4 styles;
- 10 unique pieces.
Every unique piece is inspired by the brand’s identity of Scotch & Soda and the history and culture of Amsterdam.
